Gear Trends: Necessary Additions Or Distraction?

It’s Thanksgiving week! Black Friday ads, commercials, newspaper inserts and pop-ups on our internet browser are all blaring the hottest gift ideas, discounts and deals (check out our blog post later this week for our own list of gift ideas). 

This morning while in the office fielding through emails, we came across something that grabbed our attention. 

Do y'all remember the Lytro that was introduced last fall as the first camera that records the light?  The technology that they have created allows you to change the focus point and perspective of the pictures after the point of capture.  What this means is that if you have taken an image of a flower in the foreground and there’s a barn in the background, you can decide at a later time which you would like to be in focus.     

Here’s the question we ask ourselves: “Is this cutting edge technology that will change the game, or is it simply a passing trend?” 

Although the jury is still out on that question for the Lytro specifically, our eyebrows raised when we were directed to this website this morning to find that the regularly high priced item in question was reduced from $1,299.99 to $349.99.  

Check it out here:  Lytro 

In our opinion, at $349.00 this could be a really fun Christmas gift for yourself or your photographer.   What’s Christmas without gifting unnecessary techy toys?